Author Archives: Sophia Karakeva

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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.

The new AUTh Library web site is out!

July 2, 2014
The Library and Information Centre of the Aristotle University of Thessaloniki (AUTh Library) presented last week week its new web site and search engine. Members of the Academic society watched the ...

ROE or ROI…Time for a mindset shift?

June 26, 2014
Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

June 20, 2014
Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. St...

Automated topics identification in media monitoring

May 31, 2014
A competition on Media Monitoring Multilabel Classification The value of media monitoring lies in selecting, categorising and delivering the right content to clients in real time. As quality and time...