Analytics Archives - DataScoutingDataScouting

Shonali Burke, CEO at Shonali Burke Consulting INC

“Many professional communicators are still scared silly by numbers”: Q...

August 1, 2016

Shonali Burke, CEO at Shonali Burke Consulting INC, shares in this post her views about the gap between communication professionals and data, comments on the opportunities and challenges she sees in ...

Odiakose, Lead Consultant, P+ Measurement Services

“The PR measurement industry is very peculiar, in that it accommodates...

March 29, 2016

Philip Odiakose, Lead Consultant at P+ Measurement Services, shares in this post his views on the metrics that should be part of every PR measurement program, examines if challenges like virtual real...

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