Analytics Archives - DataScoutingDataScouting

Exploring the intersection of Media Intelligence and Web3.0: opportuni...

February 25, 2023

The internet is constantly evolving and the arrival of Web3.0 promises to bring about significant changes to the way we interact with technology and consume information. Media intelligence, the proce...

Proud Sponsor of the FIBEP World Media Intelligence Congress 2022

August 31, 2022

We are happy to be attending the FIBEP World Media Intelligence Congress 2022 that will be held from the 14th until the 16th of September, in Dublin, Ireland. Once again, we are proud to be a Sponsor...

AMEC Awards 2022: Member of the Judging Panel

August 30, 2022

Sophia Karakeva, Chief Communications Officer, who is also a member of the AMEC International Board of Directors and chairs the Tech Hub Special Interest Group, has been asked to join the judging pan...

MediaScouting Core_media intelligence dashboard

Top must-haves in a robust media intelligence dashboard

August 29, 2022

Media monitoring and measuring news has transitioned from a nice-to-have to a must-have in public relations and marketing. Media monitoring and measurement helps organizations manage corporate and br...

Shonali Burke, CEO at Shonali Burke Consulting INC

“Many professional communicators are still scared silly by numbers”: Q...

August 1, 2016

Shonali Burke, CEO at Shonali Burke Consulting INC, shares in this post her views about the gap between communication professionals and data, comments on the opportunities and challenges she sees in ...

Odiakose, Lead Consultant, P+ Measurement Services

“The PR measurement industry is very peculiar, in that it accommodates...

March 29, 2016

Philip Odiakose, Lead Consultant at P+ Measurement Services, shares in this post his views on the metrics that should be part of every PR measurement program, examines if challenges like virtual real...