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Newsletter: June 2021                                                            

Our regular e-newsletter is a great way to stay in touch with our work and all the latest developments in media intelligence, libraries, archives and museums, digital convergence, custom software & hardware, and research & development. 
Nigeria - new installation of Broadcast Monitoring Suite

DataScouting has signed an agreement with a digital marketing consulting firm in Nigeria for the installation of the MediaScouting Broadcast Suite as a complete solution for monitoring TV and Radio.

Besides the 24/7 record and management of TV and Radio audiovisual streams, the MediaScouting Broadcast Suite comes with the following features:

  • Archiving;
  • Indexing of all relevant metadata;
  • Web interfaces for administration;
  • Web interfaces for annotation, retrieval, and delivery;
  • Reporting with graphs; and
  • Alerting and delivery through the online dashboard.
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AMEC Global Summit 2021 - Proud Gold Sponsor

We are happy to be, once again, a Gold Sponsor of the AMEC Global Summit 2021.

The AMEC Global Measurement and Evaluation Summit is a two-day professional development program, for attendees from around the world. It is an opportunity to be immersed in best practice of communication measurement and evaluation, including research, analysis and actionable insights from a line-up of international speakers.

Delegates will explore best practices encompassing communication accountability: planning, purpose and proof.

The AMEC Global Summit will be held in virtual format, from 26 to 27 May, and it is being powered by Intrado Studio.

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Media Intelligence powered by Artificial Intelligence

Series of mini-interviews about Artificial Intelligence

Artificial Intelligence is essential in analyzing the massive volumes of data, now available, and convert them into actionable information, knowledge and insights.

We are asking Tom, Sophia and Stavros what is their perspective of Artificial Intelligence and its role related to ethics and trust, media intelligence industry and core value proposition of AI tools for IT.

In #1 we asked Tom Why is Artificial Intelligence important and how can we build trust? In #2 we are asking Sophia Karakeva, our Communications and Marketing Executive to tell us about the role of Artificial Intelligence in the media intelligence industry.

Q: How is Artificial Intelligence transforming the Media Intelligence industry?

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FIBEP Tech Day 2021 - Proud Sponsor

We will be attending the FIBEP Tech Day 2021. The event will be held in virtual format on the 21st of May, from 1pm to 5pm CET time.

Tech Day is an annual one-day event that FIBEP organizes exclusively for its members. It is an event primarily designed for CTOs, CIOs, COOs, and people related to technology, to discuss all the latest technological innovations and developments in the media intelligence sphere. It allows technical decision makers to hear directly from technical providers on their new developments.

We are sponsoring the first session with Prof. Athena Vakali (Aristotle University, School of Informatics, Datalab) and Mr Jochen Spangenberg (Deputy Head, Research & Cooperation Projects/Innovation Manager, Deutsche Welle).

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FIBEP Grab-a-bite
Media Monitoring Cooperation Between FIBEP Members
FIBEP held another Grab-a-bite event on the 17th of June about Media Monitoring Cooperation Between FIBEP Members. 

The Grab-a-bite was moderated by Magdalena Horanska, FIBEP Secretary General and CEO of Newton Media SEE, and Oresti Patricios, FIBEP Vice President and CEO of Ornico Group. The event was hosted by the FIBEP Secretariat. 

Grab-a-Bite is a new format of online meetings intended for FIBEP members. The new FIBEP concept has been designed to bring the entire FIBEP community together and enable sharing experience in the uneasy times of the coronavirus.

What in media measurement and evaluation really can be Machine Learnable?
AMEC Global Summit 2021, Badge session

A panel of data scientists working in the PR and marketing measurement and evaluation industry discussing what data scientists and machine learning experts face when they enter our field, what are the most common questions they are being asked, what are the problems they aim to solve, which are the low-hanging fruits and which are the most complex challenges for algorithms and predictive models.

Key takeaways include:

  • Easy vs. hard tasks for machine learning in media measurement context?
  • What data is good data?
  • Where to put the human in the loop?

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DataScouting is a software development and research company, specializing in creating intelligent, powerful and cost effective solutions for: media intelligence software, libraries-archives-museums, digital convergence services, software & hardware solutions. Certified by TUV Austria according to ISO 9001:2008. Member of FIBEPAMEC & NEM.  
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