Author Archives: Sophia Karakeva

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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

November 3, 2014
In this issue of the MarComm Business Bulletin, read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technology Tips, and Media Monitoring Insights. Stories by Brian McCart...

15th International WISE Conference 2014

October 23, 2014
DataScouting attended last week the 15th International Conference on Web Information System Engineering (WISE 2014) that took place this year in Thessaloniki, from the 12th until the 14th of October....

Being small but doing great business with @BooknBloom

September 29, 2014
Book’n’Bloom is a business management tool integrated into Facebook that helps small businesses grow further while making the most out of social media. As an online booking tool, Book’n’Bloom assists...

And the winner is….!!!

July 25, 2014
DataScouting is happy to announce Alexander D’yakonov was the winner of our Kaggle competition on Greek Media Monitoring Multilabel Classification. Participants were asked to develop an automated ann...

The new AUTh Library web site is out!

July 2, 2014
The Library and Information Centre of the Aristotle University of Thessaloniki (AUTh Library) presented last week week its new web site and search engine. Members of the Academic society watched the ...

ROE or ROI…Time for a mindset shift?

June 26, 2014
Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

June 20, 2014
Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. St...

Automated topics identification in media monitoring

May 31, 2014
A competition on Media Monitoring Multilabel Classification The value of media monitoring lies in selecting, categorising and delivering the right content to clients in real time. As quality and time...