Media Intelligence

“The need of identifying automated content will become pressing”

June 16, 2020

Interview with Tom Avramis, co-founder and Managing Partner of DataScouting, a software company that provides solutions in media monitoring. Hi Tom, what is your background and what is included in yo...

Coronavirus: Stay in contact with your customers, think “out of...

March 31, 2020

An interview with Marina Bonomi, CEO and Shareholder of Mimesi Earlier this month, the World Health Organization delcared coronavirus as a pandemic. The number of cases of COVID-19 is stil increasing...

Artificial Intelligence-transforming media to intelligent media

December 11, 2019

The majority of media companies, if not all, are looking for new technology to support efficient workflows, manage content distribution, enhance user experiences and support revenue growth. Artificia...

AMEC Summit 2019 – our actionable takeaways

June 25, 2019

The AMEC Global Summit was held this year in Prague. For two days more than 300 delegates and experts from almost 40 countries around the world shared insights, fresh ideas, case studies, talked abou...

TV advertising is effective only with the right tool

February 27, 2019

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...

“Journalists are an easy target,” An interview with freelance journali...

December 18, 2018

Johanna and I met at the IFRRO Athens World Congress that took place from 22 to 25 October in Athens. We both presented on the 23rd as part of the Connecting the Dots: The Future of Collective Manage...

Markets are becoming once again what they used to be centuries ago – “...

May 31, 2018

Barbara Bassi, founder of BBConsulting, shares in this interview her tips around the metrics marketing and communication professionals should include in their strategies in order to convince the C-su...

Measuring the effectiveness of print advertising

March 1, 2018

Print advertising still holds on, no matter what is being written. According to Statista, print advertising spending in the United States is projected to amount to 24.66 billion US dollars this year....

What to expect from GDPR? An interview with Dr Sophie Stalla-Bourdillo...

February 15, 2018

With the new EU General Data Protection Regulation legislation coming into force on the 25th of May, I had the opportunity to discuss with Dr Sophie Stalla-Bourdillon, Associate Professor in Informat...

“Information overload requires a great degree of intelligence…”: Q/A w...

December 14, 2017

Maria Laura Garcia, President of GlobalNews Group shares in this interview the three variables they have chosen to suspect, if not detect directly, fake news. Laura also talks about the future media ...