Media Intelligence

“It becomes apparent that education on measurement is needed and great...

October 21, 2016

Ann-Sofie Krol, CEO & Partner at byBrick Insight, shares in this post her views about the digital toolbox that helps the company drive innovation, she explains what makes the perfect fit in indus...

The British press and the EU Referendum Campaign: what can we learn? ...

October 12, 2016

PRIME Research UK and Oxford University’s Reuters Institute for the Study of Journalism teamed up to investigate what role the British press played in the EU referendum campaign. This research projec...

Lessons from #_FIBEP #MITT2016

September 28, 2016

FIBEP hosted the first Media Intelligence & Technology Talks (MITT) in Vienna at the Forum Mozartplatz on the 8th of September.  MITT is the outcome from a Technology Stream, which took place at ...

FIBEP released results of the fourth edition of the State of the Indus...

August 8, 2016

FIBEP, the world’s media intelligence federation, has released the results of the 4th edition of the annual State of the Industry Survey. The 2014-2015 survey has many key findings that show a vibran...

“Many professional communicators are still scared silly by numbers”: Q...

August 1, 2016

Shonali Burke, CEO at Shonali Burke Consulting INC, shares in this post her views about the gap between communication professionals and data, comments on the opportunities and challenges she sees in ...

“One of the most challenging issues in moving from one ILS to another ...

July 13, 2016

Filippos Kolovos, Software Systems Analyst & Engineer at the Library & Information Centre of the University of Macedonia outlines in this post the information systems used by the Library, out...

“If 100% of research articles were freely accessible (open access), th...

July 6, 2016

Kostas Zontanos, Head of the Public Services Department of the Library & Information Centre of the University of Macedonia, shares in this post his view on the Library’s role in the research cond...

“As analytics progress, media intelligence will become a key component...

June 27, 2016

Douglas Chapin, CEO at CyberAlert LLC, shares in this post his views on why brands need predictive analytics and what is contributing to this evolution, describes in which way does the rise of being ...

“Customers had been asking for a one-stop-shop but there is no perfect...

May 12, 2016

Roxane Papagiannopoulos, President at RMP Media Analysis, shares in this post her views on how mergers and acquisitions are still affecting the media monitoring industry, describes the connection bet...

“The reasons more ads aren’t tested are threefold: money, time, and ph...

April 27, 2016

Angela Jeffrey, Vice President Brand Manager at ABX Advertising Benchmark Index, shares in this post her views on how advertisers measure creative today. She shares some examples of the pitfalls of d...