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“The need of identifying automated content will become pressing”

June 16, 2020

Interview with Tom Avramis, co-founder and Managing Partner of DataScouting, a software company that provides solutions in media monitoring. Hi Tom, what is your background and what is included in yo...

Media Monitoring Software: the ultimate platform for intelligent media...

April 15, 2020

Choosing the right media monitoring software for your media monitoring business or organization is very important. Let us take a look at MediaScouting, and why our AI-based media monitoring suite for...

Broadcast Monitoring: it’s not what you monitor but how you monitor it...

February 28, 2020

There is no need to count the reasons why broadcast media monitoring is essential for brands, PR professionals, communication experts and more. There are numerous companies and tools that offer news ...

FIBEP World Media Intelligence Congress in Lima-Meet us there

October 23, 2019

We are thrilled to be attending the 51st FIBEP World Media Intelligence Congress in Lima, Peru, from the 5th until the 7th of November. This year’s theme will be Exploring and Expanding the Media Int...

FIBEP Tech Day 2019 – “Who let the developers out”

June 19, 2019

The FIBEP Tech Day was a great opportunity for developers to meet in Prague and discuss new standards, products and latest technologies. The dedicated tech workshop was hosted at the Newton Media Pra...

AMEC Summit Gold Sponsor – Let’s meet in Prague!

May 17, 2019

We are thrilled to be a Gold Sponsor of the AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....

TV advertising is effective only with the right tool

February 27, 2019

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...

A complete system for Ad Monitoring in Print

October 31, 2018

Making ad monitoring in print easy to do it right! Do you currently use technology to automatically monitor and identify ads in print media? Are you thinking of outsourcing the process of ad monitori...

Let’s meet at the #FIBEP #WMIC18

August 30, 2018

We are thrilled to be attending the 50th FIBEP World Media Intelligence Congress in Copenhagen from 1 to 3 October. Sophia Karakeva will be there from Monday to Wednesday to meet you and talk about o...

Measuring the effectiveness of print advertising

March 1, 2018

Print advertising still holds on, no matter what is being written. According to Statista, print advertising spending in the United States is projected to amount to 24.66 billion US dollars this year....

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