AMEC Summit Gold Sponsor – Let’s meet in Prague!

We are thrilled to be a Gold Sponsor of the  AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....
AdScouting

TV advertising is effective only with the right tool

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...
Meet us at the FIBEP WMIC18

Let’s meet at the #FIBEP #WMIC18

We are thrilled to be attending the 50th FIBEP World Media Intelligence Congress in Copenhagen from 1 to 3 October. Sophia Karakeva will be there from Monday to Wednesday to meet you and talk about o...
Print advertising

Measuring the effectiveness of print advertising

Print advertising still holds on, no matter what is being written. According to Statista, print advertising spending in the United States is projected to amount to 24.66 billion US dollars this year....
DataScouting, Meet us at the FIBEP WMIC17

Let’s meet at the #FIBEP #WMIC17

We are thrilled to be attending the 49th FIBEP World Media Intelligence Congress in Berlin from 4 to 6 October. Sophia Karakeva will be there from Wednesday to Friday to meet you and talk about our s...