Machine Learning in Measurement and Evaluation
AMEC Global Summit on Measurement and Evaluation 2021 – Badge Session As part of its programme, the AMEC Global Summit on Measurement and Evaluation 2021 hosted a number of on-demand sessions....
Tag Archives: Evaluation
AMEC Summit Gold Sponsor – Let’s meet in Prague!
We are thrilled to be a Gold Sponsor of the AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....
A complete solution for Ad Monitoring in TV and Radio
Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...
DataScouting at the PDLN Conference in Athens
DataScouting participated in the Annual Conference of PDLN (Press Database and Licensing Network) that took place in Athens, from 4 to 6 June. The theme of this year’s conference was “Building bridge...
AMEC Global Summit on Measurement 2017
The AMEC Global Summit on Measurement took place in Asia for the first time with Isentia as a Headline Sponsor. More than 200 delegates from 40 countries from all over the world met in Bangkok from 1...
“Fake news and alternative facts are resulting in a dramatic decrease ...
Katie Paine, founder and CEO of Paine Publishing, kicks off this interview with one of her resolutions for 2017, as she decides to move from measurement to data analysis. Next, she shares her views o...
Sophia Karakeva elected Vice Chair of the AMEC European Chapter
Sophia Karakeva, Marketing and Communications Executive at DataScouting, has been elected Vice Chair of the European Chapter of AMEC. Chapters are the membership vehicle which has the deliberate aim ...
“Measure what matters, always!” Q/A with Khali Sakkas, Chief Executive...
Khali Sakkas, Chief Executive, Insights & Research at Isentia, shares in this post what is the best way to speak to a client when it comes to measurement and evaluation, explains why a conversati...
The British press and the EU Referendum Campaign: what can we learn? ...
PRIME Research UK and Oxford University’s Reuters Institute for the Study of Journalism teamed up to investigate what role the British press played in the EU referendum campaign. This research projec...
“The PR measurement industry is very peculiar, in that it accommodates...
Philip Odiakose, Lead Consultant at P+ Measurement Services, shares in this post his views on the metrics that should be part of every PR measurement program, examines if challenges like virtual real...