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Top must-haves in a robust media intelligence dashboard
Media monitoring and measuring news has transitioned from a nice-to-have to a must-have in public relations and marketing. Media monitoring and measurement helps organizations manage corporate and brand reputation, collect competitive intelligence, conduct market research, and manage communications crises, among other benefits.
Many companies and government organizations outsource media monitoring and receive daily alerts on new media mentions from their service. However, selecting the best technology partner and the right tool can be challenging. Without a robust media intelligence platform and a well-designed dashboard, monitoring and analyzing the huge number of media data can be overwhelming.
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Media analyst and the habits of thought
By Elina Halonen, Founder & Behavioural Insights Strategist, Square Peg Insight
For the past 20 years my work has focused on understanding why people do what they do as a researcher analysing qualitative and quantitative data within a market research context – work that has remarkable similarities to the work of an analyst working in media intelligence despite the seemingly different sectors.
Like media analysis, market research has become more complex with a need to handle constantly increasing amounts of information while being under the pressure of faster deadlines for deliverables. In this kind of environment, our thought processes are easily sidetracked because the requirements exceed our minds’ capacity to process information.
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Proud Sponsor of the FIBEP World Media Intelligence Congress 2022
We are happy to be attending the FIBEP World Media Intelligence Congress 2022 that will be held from the 14th until the 16th of September, in Dublin, Ireland.
Once again, we are proud to be a Sponsor of the FIBEP World Media Intelligence Congress. We have been a loyal sponsor of all the FIBEP WMI Congresses since 2014 sharing with FIBEP members and partners. As a tech provider we offer FIBEP members sophisticated media intelligence software solutions to optimize their business workflow across print, TV, Radio, online and social media.
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FIBEP World Media Intelligence Congress 2022
As the world is facing so much uncertainty, the Media Intelligence industry and FIBEP members are charged with providing insights to clients to help provide clarity. During the 2022 FIBEP WMIC there will be a variety of presentations, panel discussions, round table talks, and best practices shared. These conversations will focus on the issues that our industry is currently facing in order to move forward together.
The FIBEP WMIC 2022 will take place at the Clayton Hotel Cardiff Lane from 14 to 16 September.
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AMEC Awards 2022: Member of the Judging Panel
Sophia Karakeva, Chief Communications Officer, who is also a member of the AMEC International Board of Directors and chairs the Tech Hub Special Interest Group, has been asked to join the judging panel and judge this year the AMEC Measurement and Evaluation Awards.
The AMEC Awards is a global awards programme for communications measurement. Now in its 20th year, the Awards aims to recognise and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics.
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