Media Analysis Archives - DataScoutingDataScouting

Integrating media intelligence software solutions in agencies: maximiz...

February 29, 2024

Good validated information is what drives the right strategic decisions that turn well defined actions into desirable outcomes. No surprise that PR and communication agencies are increasingly turning...

2023 AMEC Global Summit – Proud Gold Sponsor

April 28, 2023

We are happy to be, once again, a Gold Sponsor of this year’s AMEC Global Summit on Measurement and Evaluation. The 2023 AMEC Global Summit will be held in Miami, from 15 to 17 May. DataScouting has ...

Proud Sponsor of the FIBEP World Media Intelligence Congress 2022

August 31, 2022

We are happy to be attending the FIBEP World Media Intelligence Congress 2022 that will be held from the 14th until the 16th of September, in Dublin, Ireland. Once again, we are proud to be a Sponsor...

MediaScouting Core_media intelligence dashboard

Top must-haves in a robust media intelligence dashboard

August 29, 2022

Media monitoring and measuring news has transitioned from a nice-to-have to a must-have in public relations and marketing. Media monitoring and measurement helps organizations manage corporate and br...

Media analyst and the habits of thought

June 27, 2022

By Elina Halonen, Founder & Behavioural Insights Strategist, Square Peg Insight For the past 20 years my work has focused on understanding why people do what they do as a researcher analysing qua...

Athens to host the 1st FIBEP Spring Summit

March 25, 2022

Athens will host the 1st FIBEP Spring Summit next week, March 28-29 at the Royal Olympic Hotel. DataScouting is proud to be the Headline Sponsor. The FIBEP Spring Summit is a new format launched by F...

“Expect to see much more and better use of technology in Media Intelli...

November 24, 2020

An interview with Chris Porter, expert Media Intelligence analyst at Burton-Taylor International Consulting They say PR has been slow to adopt new technology. In the meantime, more and more M&A a...

Post COVID-19 remote working possibilities

Post COVID-19 flexible working possibilities

June 3, 2020

by Tom Avramis, our Managing Director During the lockdown, we at DataScouting switched to remote working (for which I wrote an article for our company blog), I read a lot of blog posts about how comp...

DataScouting joins AMEC as an Associate Member

February 25, 2015

DataScouting is pleased to announce it is now a proud Associate Member of AMEC, the International association for the measurement and evaluation of communication. AMEC is the global trade body and pr...