Author Archives: Sophia Karakeva

Avatar photo

About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.

AMEC Summit Gold Sponsor – Let’s meet in Prague!

May 17, 2019
We are thrilled to be a Gold Sponsor of the  AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....
AdScouting

TV advertising is effective only with the right tool

February 27, 2019
For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...
MediaScouting Broadcast

New installation of Broadcast Monitoring in Australia

February 27, 2019
DataScouting completed, with great success, the installation of the MediaScouting Broadcast platform in Australia. MediaConnect Australia Pty Ltd chose the MediaScouting Broadcast platform as a compl...