About Sophia Karakeva

Sophia has a 19-year experience in the media monitoring and analysis industry, while she is currently a Vice President of FIBEP (world’s media intelligence federation), and a member of the AMEC/FIBEP joint Content and Copyright Group. She holds a PhDr in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast.

The new AUTh Library web site is out!

The Library and Information Centre of the Aristotle University of Thessaloniki (AUTh Library) presented last week week its new web site and search engine. Members of the Academic society watched the ...

ROE or ROI…Time for a mindset shift?

Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. St...

Automated topics identification in media monitoring

A competition on Media Monitoring Multilabel Classification The value of media monitoring lies in selecting, categorising and delivering the right content to clients in real time. As quality and time...