Sophia Karakeva, Author at DataScouting - Page 18 of 30DataScouting

About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.

The physical library space as a “Third place” for socialization and co...

February 28, 2019

A paper by Vasileios Batalas Msc, Angeliki Garoufali Msc, Eleni Ntrogouli Vasilis, Angeliki and Eleni presented their paper The physical library space as a “Third place” for socialization and ...

TV advertising is effective only with the right tool

February 27, 2019

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...

New installation of Broadcast Monitoring in Australia

February 27, 2019

DataScouting completed, with great success, the installation of the MediaScouting Broadcast platform in Australia. MediaConnect Australia Pty Ltd chose the MediaScouting Broadcast platform as a compl...

“Journalists are an easy target,” An interview with freelance journali...

December 18, 2018

Johanna and I met at the IFRRO Athens World Congress that took place from 22 to 25 October in Athens. We both presented on the 23rd as part of the Connecting the Dots: The Future of Collective Manage...

A complete solution for Ad Monitoring in TV and Radio

November 12, 2018

Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...

Could not miss the 24th PanHellenic Conference of Academic Libraries

November 12, 2018

We could not miss attending the 24th PanHellenic Conference of Academic Libraries (PALC) that took place in the city of Larisa from 1 to 2 November. The Library and Information Center of the Technolo...

Data-driven ecosystems in BMW Group & autonomous intelligent cont...

November 2, 2018

The Thessaloniki Machine Learning Meetup Group held its latest meetup regarding Data-driven ecosystems in BMW Group & autonomous intelligent control on September 20. Keynote speaker Tobias Bürger...

RESEARCH – CREATE – INNOVATE: New research project awarded to the Aris...

October 31, 2018

In the framework of the Action “RESEARCH – CREATE – INNOVATE”, which is co-financed by National (*) and EU Funds (**), the proposal titled Exploitation of Cultural Assets with computer-assisted Recog...

A complete system for Ad Monitoring in Print

October 31, 2018

Making ad monitoring in print easy to do it right! Do you currently use technology to automatically monitor and identify ads in print media? Are you thinking of outsourcing the process of ad monitori...

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