Author Archives: Sophia Karakeva

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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.
AMEC Associate Member

DataScouting joins AMEC as an Associate Member

February 25, 2015
DataScouting is pleased to announce it is now a proud Associate Member of AMEC, the International association for the measurement and evaluation of communication. AMEC is the global trade body and pr...
Programmatic Media Buying

Programmatic is everywhere: all channels, all media

February 16, 2015
Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...
DataScouting

Here is our new company website. Welcome!

January 23, 2015
It is with great pleasure that we welcome you to come and explore our new company website. Aside from an updated look, we have created new menu items, which allow you to find any information you need...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

November 3, 2014
In this issue of the MarComm Business Bulletin, read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technology Tips, and Media Monitoring Insights. Stories by Brian McCart...