Author Archives: Sophia Karakeva

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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.
DataScouting Broadcast

Choosing a media monitoring software, Part II

April 7, 2015
From Print to Broadcast In Part I we introduced the MediaScouting Print as a powerful and cost-effective solution for the monitoring of print media. In this article, we will stress out the importance...
MediaScouting Print

Choosing media monitoring software, Part I

March 19, 2015
The ease of Print Monitoring Shaping what the media are going to say starts by knowing what they are saying. Companies can stay on top of the coverage that matters to them with comprehensive media mo...
AMEC Associate Member

DataScouting joins AMEC as an Associate Member

February 25, 2015
DataScouting is pleased to announce it is now a proud Associate Member of AMEC, the International association for the measurement and evaluation of communication. AMEC is the global trade body and pr...
Programmatic Media Buying

Programmatic is everywhere: all channels, all media

February 16, 2015
Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...
DataScouting

Here is our new company website. Welcome!

January 23, 2015
It is with great pleasure that we welcome you to come and explore our new company website. Aside from an updated look, we have created new menu items, which allow you to find any information you need...