Author Archives: Sophia Karakeva

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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.
AMEC Summit 2021_badge session on Machine Learning

Machine Learning in Measurement and Evaluation

June 23, 2021
AMEC Global Summit on Measurement and Evaluation 2021 – Badge Session  As part of its programme, the AMEC Global Summit on Measurement and Evaluation 2021 hosted a number of on-demand sessions....
AI inteview series_Christina Tzogka

Human-in-the-loop in Machine Learning

June 4, 2021
Series of mini-interviews about Artificial Intelligence Artificial Intelligence is essential in analyzing the massive volumes of data, now available, and convert them into actionable information, kno...
AMEC Global Summit 2021_DataScouting_Gold Sponsor

AMEC Global Summit 2021 – Proud Gold Sponsor

May 26, 2021
We are happy to be, once again, a Gold Sponsor of the AMEC Global Summit 2021. The AMEC Global Measurement and Evaluation Summit is a two-day professional development program, for attendees from arou...
FIBEP Tech Day 2021-Proud Sponsor

FIBEP Tech Day 2021 – Proud Sponsor

May 20, 2021
We will be attending the FIBEP Tech Day 2021. The event will be held in virtual format on the 21st of May, from 1pm to 5pm CET time. Tech Day is an annual one-day event that FIBEP organizes exclusive...
FIBEP MIBE Interview Technology and Growth

FIBEP MIBE interview series: Technology and Growth

April 29, 2021
FIBEP has launched a new series of interviews, called “Exploring the Media Intelligence Business Ecosystem” (MIBE), in which special guests discuss the basic pillars of this ecosystem. One of the maj...
DataScouting_TV Station Logo Recognition

TV Station Logo Recognition

April 21, 2021
As digital capabilities and experiences continue to grow the audience can choose from a variety of different channels and technologies to consume TV programs, with some having access to over 500 diff...
AI Interview Series_Artificial Intelligence & Ethics

Artificial Intelligence & Ethics: Building Trust

April 20, 2021
Series of mini-interviews about Artificial Intelligence Artificial Intelligence is essential in analyzing the massive volumes of data, now available, and converting them into actionable information, ...